Ads specifications explained

The dimensions of banners are measured in the number of pixels, so for instance, a banner that is 468X60 is 468 pixels wide and 60 pixels high.

Banners also have a weight dimension that is referred to the file size. Increasing the number of colours, graphics, animation and words in a banner increases its file size, or weight. The heavier the banner, the longer it takes to appear on screen, which is why online publishers put a limit on how heavy a banner can be.

See the specifications below for information about the dimensions and weight restrictions of the different sizes of banners available on our site.

General image specifications

URL: Please supply the URL to which your ad is to be linked.
Web-safe colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using jpg's.
File format:· Ads may submitted in .jpg, .gif, .psd (Adobe Photoshop) or .tif formats. (All files will be converted to .jpg or .gif formats for posting to the Web.)
File extensions: Final graphics must be supplied with their correct labelling with the appropriate suffix to denote the format, eg. a GIF banner called my_image must be labelled my_image.gif.

Tips for Effective Web Ads

Less is more: Details (such as price lists, addresses, phone numbers, times and dates) are best left on your Web site.

Encourage clicks by sponsoring contests, offering giveaways and drawings, or inviting user participation. Don't forget to include the phrase "click here" (or something similar) directly in your Web ads.

More Information:
Please Contact:
Steven J. Griffin EXT:202
sgriffin@homesandcottages.com

Standard Size of Web Ads